Gartner Magic Quadrant for eCommerce Platforms
The digital eCommerce platform market grew 22% in 2021 and even more in 2022. The Magic Quadrant shows details about top 18 vendors of eCommerce to help experts make decisions for platform selection.
About Garter:
Gartner Inc. is a technological research and consulting firm based in Stamford, Connecticut (a U.S. state in southern New England that has a mix of coastal cities and rural areas dotted with small towns) that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences.
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Here’s the division of eCommerce platforms in the quadrants based on their ranking according to the platform’s completeness of vision and the ability to execute it.
Rankings with gray dots represent positioning of August 2021 and blue dots represent positioning of August 2022.
Clear comparison for August 2021 and August 2022
The main objective of making the year-base comparison is to observe who improved their position in both axes and by how much.
- Leaders: Adobe / Magento, commercetools
- Challengers: Shopify, BigCommerce, HCL Software
- Visionaries: Spryker, Oro, Kibo
- Niche players: Shopware
Now, let’s have a look at the strengths and cautions of all big-guns of eCommerce platforms to assess their growth.
Adobe:
|
Strengths
● Commerce breadth ● Embedded Artificial Intelligence (AI) ● Cross channel personalization |
Cautions
● Upgrade processes ● B2B functionality ● Use of multiple Adobe products by large enterprises |
BigCommerce:
|
Strengths
● Flexibility ● Service & support ● Application ecosystem |
Cautions
● Geographic reach ● Support for large enterprise ● Native functionality |
Shopify:
|
Strengths
● Growth and expansion beyond core commerce ● Support for complex use cases ● Ecosystem |
Cautions
● B2B commerce ● Multisite capabilities ● Lack of large-enterprise customers |
Salesforce:
|
Strengths
● Shared lightning services ● Industry offering ● Multisite functionality |
Cautions
● B2B architectural transition ● Need for additional functionality ● B2B pricing |
SAP:
|
Strengths ● Content management ● Decoupled storefront ● Enterprise support and auto-scaling |
Cautions ● Modularity ● Lightweight B2C solutions ● Pricing and contract negotiation |
Here is everything you should know about the platform progression in market over the year so you can make a decidion whic platform to choose for your project.
Reference: https://www.gartner.com/doc/reprints?id=1-2ATIE452&ct=220812&st=sb