Applications, may it be mobile, desktop or web, have become an integral part of our daily lives. From mobile games to lifestyle, apps come in all concerned domains and offer unique values to customers. Thanks to the internet, it has become way too easy for people to search and access an app that fits their requirements and download it.
Here are the top app development trends to look follow in 2023:
Rising trend of voice search 🎙️
Due to digital assistants like Siri, Google and Alexa, voice search has been gaining traction these past few years. It’s estimated that by 2023 the number of digital assistants in use will go up to 8 billion and along with this, the substantial growth of voice commerce, particularly for digital purchases.
Now that more and more people have access to such technologies, developers must think of a way to approach search engines in a more interactive manner. Because voice search wasn’t designed solely for eCommerce, it is important to make sure that your app and website support on-page voice search and also appear off-page via voice search.
AI-powered interactions 🤖
Based on the popularity of personalization and process automation, Artificial Intelligence is taking the spotlight in web & app development. As consumers want search results that are relevant to them, you can leverage AI to improve interaction, drive engagement, and deliver a better customer experience to your visitors.
For example, virtual assistants or chatbots can guide visitors with FAQs or other concerns - the process is personalized to their search and automated, as well. So instead of calling your business for questions about your store hours, visitors can use such AI-powered interactions.
Cross-platform app development 👨💻
Cross-platform development gives consumers an app that can work on iOS, Android, Windows, or any other operating system. With this approach, you can save all the hassle as you are using a single programming language.
Other than being a cost-effective option, this offers a quick turnaround because you won’t have to start building an app from scratch for every unique operating system. You will be able to offer a consistent interface throughout various platforms.
No-code app building platforms 🌐
No-code platforms make it easier for everyday people like you and me to become citizen developers and create our own custom apps that are built to meet our specific needs. Such platforms have a user-friendly, drag-and-drop interface that greatly speeds up the development process.
Overall, the market for such platforms is expected to grow in the future, and more executives are seeing such platforms as crucial investments. In the case of low-code platforms alone, it’s projected that its market will generate $187 billion in revenue by 2030 [1].
Mobile commerce 🛒
As mobile phones are more accessible, easy to use and connected with the world wide web, they are being used to generate revenue by making mobile compatible e-commerce stores. Mobile phones are also driving more eCommerce transactions compared to transactions done on desktop computers.
As per statistics, it is estimated that by 2024, there will be close to 190 million mobile shoppers in the US alone [2].Mobile apps are making three times (x3) more conversion rate than the web. This shows that mobile apps are playing and will play a significant role in influencing the potential growth of mobile commerce in the future.
Don’t forget extend reality 🥽
Extended Reality (XR) - just like virtual reality - will continue to become more mainstream in the upcoming years. Today, we are already seeing how existing technologies incorporate XR into our daily lives, from social media filters (Snapchat) and mobile gaming apps like Pokémon GO to virtual tours and product experiences.
Such use of XR technologies is increasingly influencing the direction of app development trends and also provides personalized experiences as in the fashion industry - for a 3D model to check outfit look, shape and size in real time.
End Note:
The right app can help make your brand or business more visible and accessible to your target audience. Aside from more obvious benefits like helping generate sales and fostering greater brand awareness, it can also become a valuable marketing tool that can be used to build brand loyalty and bring your business in front of new potential customers.
By staying on top of trends, you can incorporate novel ideas into your business, make research-based predictions, and have the opportunity to establish yourself as an authority in your niche. Furthermore, you’ll be in the loop when it comes to conversations about the latest industry developments. You can take part in important conversations about apps and app development and share your experiences with some of these emerging trends and technologies.