J. Junaid Jamshed

Junaid Jamshed or else known as J. is one of the most known Pakistani brand all over the world. It was founded in the year 2002 as a fashion outlet.

In the initial years only men wear were available at the store however, following the popularity and demand for more J. decided to step into clothing for women and children along with accessories. RLTSquare has the privilege to migrate J. online store to Magento 2 Enterprise Edition. RLTSquare presented J. online store with a new face which brought the store to life and presented it with its true color. Junaid Jamshed is one of the most iconic fashion house all over the world. Junaid Jamshed has captured the true essence of South-Asian wear and made its way to the international market with the help of ready-to-wear apparel. J. is very renowned among celebrities, socialites and fashion-forward people all over the world. Junaid Jamshed partnered with RLTSquare to reimagine their design and make their website more user friendly and responsive in order to push their existing limits.

Challenges

We faced a number of challenges while migrating to Magento 2 Enterprise edition like Magento Database upgrade issues. We were not able to upgrade Database by using the conventional method which is by using the composer. In order to upgrade the database we had to setup upgrade. There were a number of specific features which were working on the Community version but were not working on the Enterprise edition such as the Special Price feature. Category menu was not showing up with Varnish enabled and Migration of orders from previous website to new website after launch. These were some of the challenges we had to go through in order to migrate to the Enterprise edition.

Approach

At RLTSquare, we believe in proactive behavior and the urge to come up with a solution for faced challenges. We managed to get through all these challenges by utilizing of our expertise and passion for Magento. Our primary approach was to make sure that we maintain a luxurious site experience along with streamlining the purchase path in an easy process. By understanding the purchasing pattern, we made our website easy to navigate and removed pagination by applying lazy load functionality so that user never have to switch pages and can view all the products at a single page. We expedited the checkout process by minimizing the number of steps to have uninterrupted sales and satisfactory customer experience. Our visual system is crafted in such a way that it focuses on mobile-first approach and research-proven navigation with a simple goal of increasing the digital presence of the brand.